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SaaS Nightlife Reservations 2024

Fourvenues

End-to-end redesign of the reservations domain. From the operator tool with its interactive venue map and configuration panel, to the client-facing booking web where end customers purchase their reservations.

E2E Full ownership
Solo Sole designer
2 Verticals. Map + client web
B2B Nightlife SaaS
Fourvenues venue map editor showing reservation list, interactive floor plan with zones (Belvedere, Main Room, Moët & Chandon, Backstage, Terrace) and summary bar

The problem with manual everything

Fourvenues is a B2B SaaS built for nightclubs and venue operators. The reservations domain was being built from scratch. My job as sole designer was to design the full experience: the internal tool for nightclub managers to configure their venues, build their interactive maps, and manage reservations, and the client-facing web where end customers could buy their reservados.

Before this redesign, everything ran manually. The people managing the nightclub, handling reservations, welcoming guests, and running events, had to stay constantly on top of everything manually, answering questions, making changes, and handling operations that the product should have been doing. There was no autonomy. Every change depended on someone from the team. The map was static. Configuration was fragmented. The product was a black box for operators.

My role covered the whole process: alignment with stakeholders, discovery, research, first sketches, wireframes, prototypes, final designs, developer handoffs, and QA as features went into production. I also owned the design system for the domain.

The Goal

Give the people running the nightclub, managing reservations, events, and guest entry, a tool they could actually use on their own. Lower the support load, reduce triage tickets, and make the product viable for larger venues with more complex operations.

Understanding the dependency loop

The starting point was a discovery sprint. I talked with stakeholders, operators, and the technical teams I worked with daily. The goal was to map what was actually happening versus what the product was supposed to do. The main finding was consistent: every task that required customisation ended up as a request to someone else in the team. Operators could not change anything without asking for help.

All manual
No self-service for the venue team. Every change depended on someone else.
2 products
Internal tool for venue managers and a client-facing booking web. Both built from zero.
1 designer
Full ownership across discovery, design, developer handoff, and QA in production.

Key insights

01
The map was not interactive. Operators had no way to move sections, add areas, or reflect how their venue actually looked. Every map change went through the team as a support request.
02
Configuration was not intuitive. Setting up sections, minimum spends, capacities, and availability involved too many steps and was far too complex. Everything needed to feel simpler and better to use.
03
The client web needed to match. With a new interactive map on the operator side, the booking experience for end customers had to be aligned with it and feel much cleaner overall.

From discovery to QA in production

The process went through every stage: discovery interviews, research synthesis, first sketches, wireframes, prototypes, and final designs. As features went into development I was part of the QA process, reviewing builds and working daily with developers to make sure the design intent came through. I also owned the design system for the domain, building components that could scale across both verticals.

There were two main workstreams running in parallel. The operator tool covered the configuration panel and the interactive venue map. The client web covered the booking experience for end customers, from discovering available reservados to completing the purchase.

Before. Fragmented
Static map, nothing editable
Configuration was unintuitive, too many steps ⚠
Too much manual work for venue staff
High ticket volume. Nightclub clients could not operate independently
Client web disconnected from the operator tool
No shared design language across the two products
Not scalable to larger or more complex venues
After. Unified
Interactive map, full venue control ✓
Simpler, intuitive configuration flows ✓
Less manual work, more autonomy ✓
Fewer support tickets, nightclub clients self-sufficient ✓
Client web aligned with the new map ✓
Design system built for the domain ✓
Scalable to larger, more complex venues ✓

Nightclub clients running their own operations

The redesign gave the people running the nightclub a product they could actually use without depending on support. Venue managers could build their interactive maps, configure their sections and availability, and handle everything on their own. End customers got a cleaner, more aligned booking experience on the client web.

Support tickets dropped. The product became viable for larger clients with more complex layouts that the old system simply could not handle. And the design system built for the domain gave the team a solid foundation to move faster going forward.

Venue autonomy
self-service from day one
Support tickets
fewer requests to the team
DS
Domain design system
scalable component base
Scale
Larger clients
complex venues now viable
Reflection

The hardest part was not the design itself, it was making the case for doing it properly. Working as the sole designer, talking to stakeholders and technical teams every day, and pushing for a process that went from real discovery to production QA taught me how much the quality of the outcome depends on the quality of the process that gets you there.

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