5+ years shaping digital products at the intersection of strategy, systems thinking, and human behaviour.
Explore Work
First product designer at xNova. Full platform audit, design system from scratch, user interviews, new features, and technical team management on an international trade data SaaS.
Sole designer on the end-to-end redesign of Fourvenues' booking SaaS. From discovery and research through an interactive venue map builder, configuration flows, and the client-facing reservation experience.
Conceptual redesign of the world's favourite film-logging app, reimagining discovery, the diary experience, and social mechanics for a modern mobile audience.
I'm Cristina, a Product Designer & Design System Specialist.
I've spent the last 5 years embedded in cross-functional teams at startups and scale-ups, building products end-to-end, from discovery and user research to production-ready designs and post-launch analytics. My sweet spot is design systems: I've built two from scratch, shipped design tokens, and acted as the bridge between design intent and engineering outcome.
Tools & Stack
Figma
Framer
Cursor
Claude
Adobe Suite
Jira
Amplitude
Confluence
Notion
OpenAI
WebflowFigmaFramerCursorClaudeAdobe SuiteJiraAmplitudeConfluenceNotionOpenAIWebflowI start by obsessing over the problem, not the solution. Stakeholder interviews, competitive audits, user research, and analytics tell me where the real pain lives.
I sketch widely and fast, exploring many directions to find the ones worth testing. I use low-fi prototypes to validate direction before investing in pixels.
High-fidelity designs grounded in your design system. I test with real users at every milestone and iterate based on behaviour, not opinion.
I stay close to engineering through delivery and track KPIs post-launch. Design doesn't end at handoff. I measure what moves the needle.
Open to full-time roles, contract work, and interesting conversations. If you're building something ambitious, let's talk.
cristinahurtadocm@gmail.com